Suggest Sam collect his customer's e-mail addresses to start a mailing list

From Create Your Own Story

Many of the people on Sam's routes regularly check their e-mails, making it an easy and cheap way for Sam to notify them of important things like when payments are due and when they will be getting special inserts. One day as Sam is delivering papers he reads the front page headline "Candidates Prepare for Upcoming Election Day." Sam considers how important it is for all of his customers to vote and sends out an e-mail informing them of how near election day is. When his e-mail is well received Sam sees an opportunity to better serve his clients. Sam types up the newspaper headlines as a taste of what's to come and sends them out to his e-mail list before going on his delivery route. So many people liked this that his e-mails were being forwarded all over! Sam recognizes this as a business goldmine and with the support of his local newspaper turns on-line and e-mail news updates into a profitable million dollar business.