Badge engineering - Revision history

Admin at 20:27, 8 April 2009

Admin — Wed, 08 Apr 2009 20:27:37 GMT

←Older revision		Revision as of 20:27, 8 April 2009
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-	'''Badge engineering''' is a term that describes the rebadging of one product (especially cars) as another. Due to the high cost of designing and engineering a totally new model, or establishing a new brand (which may take many years for it to gain acceptance), it is often more cost effective to rebadge a single product multiple times. However, excessive badge engineering can be problematic for car companies, and even detrimental (Plymouth and Eagle are examples). Having a single car sold under multiple identities may hamper overall sales, and can make marketing become difficult. It may also be a problem for a manufacturer to distinguish the differences between two models without damaging the reputation of either.	+	'''Badge engineering''' is a term that describes the rebadging of one product (especially cars) as another. Due to the high cost of designing and engineering a totally new model, or establishing a new brand (which may take many years for it to gain acceptance), it is often more cost effective to rebadge a single product multiple times.
		+
		+	Badge engineering is common, but it should not be confused with platform sharing within a company. Platform sharing is different from rebadging, as an automobile platform may be used in many different ways and applications, such as using a single platform to produce and sell a sedan and an SUV. Two such products are legitimately different automobiles, whereas badge engineering involves the sale of essentially a single vehicle.
		+
		+	However, excessive badge engineering can be problematic for car companies, and even detrimental (Plymouth and Eagle are examples). Having a single car sold under multiple identities may hamper overall sales, and can make marketing become difficult. It may also be a problem for a manufacturer to distinguish the differences between two models without damaging the reputation of either.
	==Examples==		==Examples==
	* Chevrolet Aveo, Chevrolet Kalos, Holden Barina, Pontiac Wave, Suzuki Swift, and Daewoo Kalos		* Chevrolet Aveo, Chevrolet Kalos, Holden Barina, Pontiac Wave, Suzuki Swift, and Daewoo Kalos
-	* Chevrolet Cavalier and Toyota Cavalier	+	* Chevrolet Cavalier, Cadillac Cimarron, and Toyota Cavalier
	* GMC Yukon, Chevrolet Tahoe, and Cadillac Escalade		* GMC Yukon, Chevrolet Tahoe, and Cadillac Escalade
	* Saturn Astra, Opel Astra, and Holden Astra		* Saturn Astra, Opel Astra, and Holden Astra
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	==See Also==		==See Also==
	* [[General Motor's Strategy]]		* [[General Motor's Strategy]]
-	[[Category: transportation]]	+	[[Category: transportation]] [[Category: General Motors]]

Admin: /* Examples */

Admin — Wed, 08 Apr 2009 20:22:32 GMT

Examples

←Older revision		Revision as of 20:22, 8 April 2009
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	* Chevrolet Aveo, Chevrolet Kalos, Holden Barina, Pontiac Wave, Suzuki Swift, and Daewoo Kalos		* Chevrolet Aveo, Chevrolet Kalos, Holden Barina, Pontiac Wave, Suzuki Swift, and Daewoo Kalos
	* Chevrolet Cavalier and Toyota Cavalier		* Chevrolet Cavalier and Toyota Cavalier
		+	* GMC Yukon, Chevrolet Tahoe, and Cadillac Escalade
	* Saturn Astra, Opel Astra, and Holden Astra		* Saturn Astra, Opel Astra, and Holden Astra
	* Oldsmobile Silhouette, Opel Sintra, and Pontiac Montana		* Oldsmobile Silhouette, Opel Sintra, and Pontiac Montana

Admin: /* Examples */

Admin — Wed, 08 Apr 2009 20:18:21 GMT

Examples

←Older revision		Revision as of 20:18, 8 April 2009
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	'''Badge engineering''' is a term that describes the rebadging of one product (especially cars) as another. Due to the high cost of designing and engineering a totally new model, or establishing a new brand (which may take many years for it to gain acceptance), it is often more cost effective to rebadge a single product multiple times. However, excessive badge engineering can be problematic for car companies, and even detrimental (Plymouth and Eagle are examples). Having a single car sold under multiple identities may hamper overall sales, and can make marketing become difficult. It may also be a problem for a manufacturer to distinguish the differences between two models without damaging the reputation of either.		'''Badge engineering''' is a term that describes the rebadging of one product (especially cars) as another. Due to the high cost of designing and engineering a totally new model, or establishing a new brand (which may take many years for it to gain acceptance), it is often more cost effective to rebadge a single product multiple times. However, excessive badge engineering can be problematic for car companies, and even detrimental (Plymouth and Eagle are examples). Having a single car sold under multiple identities may hamper overall sales, and can make marketing become difficult. It may also be a problem for a manufacturer to distinguish the differences between two models without damaging the reputation of either.
	==Examples==		==Examples==
-	* Chevrolet Aveo, Holden Barina, Pontiac Wave, Suzuki Swift, and Daewoo Kalos	+	* Chevrolet Aveo, Chevrolet Kalos, Holden Barina, Pontiac Wave, Suzuki Swift, and Daewoo Kalos
	* Chevrolet Cavalier and Toyota Cavalier		* Chevrolet Cavalier and Toyota Cavalier
		+	* Saturn Astra, Opel Astra, and Holden Astra
		+	* Oldsmobile Silhouette, Opel Sintra, and Pontiac Montana
	* Dodge Shadow and Plymouth Sundance		* Dodge Shadow and Plymouth Sundance
		+	* Dodge Caravan, Chrysler Town and Country, anf Volkswagen Routan.
	* Ford Ranger and Mazda B-Series		* Ford Ranger and Mazda B-Series
	* Geo Metro, Chevrolet Sprint, and Pontiac Firefly		* Geo Metro, Chevrolet Sprint, and Pontiac Firefly
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	* Mitsubishi 3000GT, Mitsubishi GTO, and Dodge Stealth		* Mitsubishi 3000GT, Mitsubishi GTO, and Dodge Stealth
	* Toyota Matrix, Pontiac Vibe, and Toyota Voltz		* Toyota Matrix, Pontiac Vibe, and Toyota Voltz
		+
	==Joke==		==Joke==
	* Guy: I would like to buy a Chevrolet Aveo.		* Guy: I would like to buy a Chevrolet Aveo.

Admin: /* Joke */

Admin — Sat, 12 Apr 2008 22:35:08 GMT

Joke

←Older revision		Revision as of 22:35, 12 April 2008
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	==Joke==		==Joke==
	* Guy: I would like to buy a Chevrolet Aveo.		* Guy: I would like to buy a Chevrolet Aveo.
-	*~~S eller~~: We have one right over there.	+	* Seller: We have one right over there.
	* Guy: That's a Daewoo!		* Guy: That's a Daewoo!
	* Seller takes off the Daewoo badge and replaces it with a Chevrolet badge.		* Seller takes off the Daewoo badge and replaces it with a Chevrolet badge.
-	* Seller: Now it's an Aveo.	+	* Seller: Now it's an Aveo.
		+
	==See Also==		==See Also==
	* [[General Motor's Strategy]]		* [[General Motor's Strategy]]
	[[Category: transportation]]		[[Category: transportation]]

Admin at 22:30, 12 April 2008

Admin — Sat, 12 Apr 2008 22:30:42 GMT

←Older revision		Revision as of 22:30, 12 April 2008
Line 1:		Line 1:
	'''Badge engineering''' is a term that describes the rebadging of one product (especially cars) as another. Due to the high cost of designing and engineering a totally new model, or establishing a new brand (which may take many years for it to gain acceptance), it is often more cost effective to rebadge a single product multiple times. However, excessive badge engineering can be problematic for car companies, and even detrimental (Plymouth and Eagle are examples). Having a single car sold under multiple identities may hamper overall sales, and can make marketing become difficult. It may also be a problem for a manufacturer to distinguish the differences between two models without damaging the reputation of either.		'''Badge engineering''' is a term that describes the rebadging of one product (especially cars) as another. Due to the high cost of designing and engineering a totally new model, or establishing a new brand (which may take many years for it to gain acceptance), it is often more cost effective to rebadge a single product multiple times. However, excessive badge engineering can be problematic for car companies, and even detrimental (Plymouth and Eagle are examples). Having a single car sold under multiple identities may hamper overall sales, and can make marketing become difficult. It may also be a problem for a manufacturer to distinguish the differences between two models without damaging the reputation of either.
		+	==Examples==
		+	* Chevrolet Aveo, Holden Barina, Pontiac Wave, Suzuki Swift, and Daewoo Kalos
		+	* Chevrolet Cavalier and Toyota Cavalier
		+	* Dodge Shadow and Plymouth Sundance
		+	* Ford Ranger and Mazda B-Series
		+	* Geo Metro, Chevrolet Sprint, and Pontiac Firefly
		+	* Mitsubishi Eclipse, Eagle Talon, and Plymouth Laser
		+	* Mitsubishi 3000GT, Mitsubishi GTO, and Dodge Stealth
		+	* Toyota Matrix, Pontiac Vibe, and Toyota Voltz
	==Joke==		==Joke==
-	*Guy: I would like to buy a	+	* Guy: I would like to buy a Chevrolet Aveo.
-	*~~Seller~~: We have one right over there.	+	*S eller: We have one right over there.
-	*Guy: That's a	+	* Guy: That's a Daewoo!
-	*Seller takes off the ~~old logo~~ and replaces it with ~~the new one~~.	+	* Seller takes off the Daewoo badge and replaces it with a Chevrolet badge.
-	*Seller: Now it's a	+	* Seller: Now it's an Aveo.
	==See Also==		==See Also==
-	*[[General Motor's Strategy]]	+	* [[General Motor's Strategy]]
	[[Category: transportation]]		[[Category: transportation]]

Admin at 22:16, 12 April 2008

Admin — Sat, 12 Apr 2008 22:16:34 GMT

New page

'''Badge engineering''' is a term that describes the rebadging of one product (especially cars) as another. Due to the high cost of designing and engineering a totally new model, or establishing a new brand (which may take many years for it to gain acceptance), it is often more cost effective to rebadge a single product multiple times. However, excessive badge engineering can be problematic for car companies, and even detrimental (Plymouth and Eagle are examples). Having a single car sold under multiple identities may hamper overall sales, and can make marketing become difficult. It may also be a problem for a manufacturer to distinguish the differences between two models without damaging the reputation of either.
==Joke==
*Guy: I would like to buy a
*Seller: We have one right over there.
*Guy: That's a
*Seller takes off the old logo and replaces it with the new one.
*Seller: Now it's a
==See Also==
*[[General Motor's Strategy]]
[[Category: transportation]]