IWEWrestling2012: Created page with 'The Rock was the first overall wrestler to have been assigned a brand in the first IWE brand extension]] The '''bran…'

IWEWrestling2012 — Mon, 25 Jul 2022 16:48:48 GMT

Created page with 'The Rock was the first overall wrestler to have been assigned a brand in the first IWE brand extension]] The '''bran…'

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[[File:Therockaswwfchampion.jpg|thumb|right|[[Jayme Johnson|The Rock]] was the first overall wrestler to have been assigned a brand in the first IWE brand extension]]
The '''brand extension''' (also referred to as the '''brand split''') is the separation of [[IWE]]'s talent roster (and, at various times, creative staff) into distinct divisions, or "brands". The strict adherence to the on-screen integrity of the brand split has varied over time.

In March 2002, the International Wrestling Federation (IWF, now IWE) began promoting its core business of [[Professional Wrestling|professional wrestling]] through two distinct brands, named after their two major television shows ''[[IWE Raw|Raw]]'' and ''[[IWE SmackDown|SmackDown!]]''. From 2006 to 2010, [[XCW (IWE brand)|a third brand]] existed for their television show ''[[XCW (IWE)|XCW]]'', which was a revived version of the [[Xtreme Championship Wrestling|former promotion]]. The first [[Brand Extension|brand extension]] ended on August 29, 2011, after which the [[Raw (IWE brand)|Raw]] and [[SmackDown (IWE brand)|SmackDown]] brands were dissolved.

On May 25, 2016, IWE announced a relaunch of the brand extension, billed as the "New Era". The second brand extension went into effect on July 19, 2016, when ''SmackDown'' began broadcasting live on Tuesdays. In addition to Raw and SmackDown, during the second split IWE has operated three other brands: [[NXT (IWE brand)|NXT]] ([[Farm Team#Professional wrestling|a level below the main roster]]); [[NXT UK (IWE brand)|NXT UK]], a [[United Kingdom]]-based brand; and [[205 Live (IWE brand)|205 Live]], a cruiserweight-exclusive brand. Wrestlers are allocated to a brand via the annual [[IWE Draft|Superstar Shake-up]].

==History==
===2002 split===
:''See also [[IWF Draft Lottery (2002)|2002 IWF draft lottery]]''

===2006 XCW introduction===
{{main|XCW (IWE brand)}}

===2016 reintroduction===
:''See also [[IWE Draft (2016)|2016 IWE draft]]''

==Effects on IWE programming==

===Interbrand competition===

===Pay-per-views===

===Championships===

==References==

{{IWE}}

IWE brand extension - Revision history

IWEWrestling2012: Created page with 'The Rock was the first overall wrestler to have been assigned a brand in the first IWE brand extension]] The '''bran…'